Digital advertising witnessing exponential growth in India represents one of the key factors driving the growth of the Indian advertising market.
BROOKLYN, NY, USA, August 9, 2023/EINPresswire.com/ — The latest report published by IMARC Group, titled “Indian Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028”, offers a comprehensive analysis of the industry, which comprises insights on the market trends. The report also includes competitor and regional analysis, and contemporary advancements in the market. The Indian advertising market size reached INR 743.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach INR 1,412.5 Billion by 2028, exhibiting a growth rate (CAGR) of 11.2% during 2023-2028.
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Industry Definition and Application:
Advertising is a powerful communication tool used by businesses to promote their products, services, or ideas to their target audience. It involves creating persuasive messages that inform consumers about a brand’s offerings, with the aim of influencing their purchasing behavior. Advertising can be delivered through various media channels, including traditional outlets such as television, radio, print (magazines, newspapers), and outdoor (billboards, transit ads), as well as digital platforms like social media, websites, email, and mobile applications. Effective advertising strategies are key to building brand awareness, attracting new customers, and retaining existing ones. Furthermore, in a competitive business landscape, advertising helps companies differentiate their products, demonstrate their value proposition, and drive business growth.
Indian Advertising Market Trends:
Digital advertising witnessing exponential growth in India represents one of the key factors driving the growth of the market across the country. This, coupled with the increasing internet penetration and smartphone usage, is acting as a major growth-inducing factor. Social media platforms, online videos, and search engine advertising are increasingly being used by businesses. In line with this, the rise in disposable income and evolving consumer lifestyles are resulting in increased consumerism, which propels the need for aggressive advertising by businesses.
Apart from this, despite the digital shift, television, and print media continue to hold a significant share in the Indian advertising market due to their wide reach, especially in semi-urban and rural areas. The rapid growth of e-commerce is leading to increased online advertising, as businesses seek to attract and retain online shoppers. In addition to this, government initiatives promoting digital India and startup culture are leading to an increased demand for advertising services. Other factors, such as diversified audience and event sponsorship are further creating a positive outlook for the market across the country.
Indian Advertising Market 2023-2028 Competitive Analysis and Segmentation:
Competitive Landscape With Key Players:
The competitive landscape of the Indian advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
• JWT India
• Ogilvy & Mather India
• DDB Mudra Group
• FCB-Ulka Advertising Ltd.
• Rediffusion – DY&R
• McCann Erickson India
Key Market Segmentation:
The report has segmented the Indian advertising market based on television advertising, print advertising, radio advertising, internet/online advertising, mobile advertising and outdoor advertising.
• Television Advertising
• Print Advertising:
• Radio Advertising
• Internet/Online Advertising
• Mobile Advertising
• Outdoor Advertising:
o Bill Boards
o Street Furniture
o Transit Advertising
o Other Mediums
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Key Highlights of the Report:
• Market Performance (2017-2022)
• Market Outlook (2023-2028)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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